The Grail Matrix 2x01

Daily Grail's guide to what's currently major, dull, profound, and trivial.

A breakdown of this week's Grail Matrix:

Profound:

1. Malaika Crawford's new season of Hodinkee's Watches in the Wild

2. Frédéric Arnault being named the CEO of LVMH Watches

3. Rolex's Day-Date in honor of the Vienna Philharmonic

4. Selena Gomez in a Bulgari Serepenti at the Golden Globes

Major:

1. Barry Keoghan wearing an IWC Top Gun "Lake Tahoe"

2. The chokehold Timothée and Kylie's relationship has on us

3. Knowing you'll never have a week like Jeremy Allen White

4. The Succession prop auction by Heritage

Trivial (and Dull):

1. The Row 'Margaux' being coined a 'future heirloom' by Vogue

2. Not knowing what to think of Saltburn

3. Curb Your Enthusiasm ending this year

4. Hermès $125 envelope

Dull (and Profound):

1. LeBron James in Louis Vuitton's Spring campaign

2. Debating whether or not to participate in 'Dry January'

3. Céline's collab with Master & Dynamic

4. Anything the founder of Lululemon says